I've been amazed---and yet not surprised---at the
Love and Consequences kerfluffle, and
I've said why elsewhere. But what really strikes me as most amazing is how approachable most authors are, and yet how detached reviewers stay from them.
Print reviewers used to maintain an arm's length distance from authors by design. That was back in the day when houses actually
knew their books and authors, and integrity was part of the process; book reviews didn't want you to know the author for fear of conflict of interest. They could indulge you with facts on the author and the book even when the author couldn't without rendering herself a publicist.
But these days, integrity has entirely fled the system. The corporate publishing houses are not great filters, they are mere cash machines. They barrage you with cheap publicity that is often hastily assembled, tied more to marketing than to text, and distributed by a thirty-one-year-old who hasn't read a damn thing. If you can get away with it, it makes far more sense to talk to the author directly than to the house; the information is far more straightforward, and the talk far more honest.
The week's events in publishing left me to consider my own relationship to the books I like. (And to be fully disclosed, I
do promote books---I literally receive hundreds of them from presses a year---though not in the
pro forma way, but nonetheless in a way that enhances readership: I mention them at various blogs, including here, and tout their strengths and weaknesses, and I talk to librarians and bookstores about what they might consider ordering and hosting talks around). And I have to say that even from my own tiny and isolated point of consciousness here in the universe, I would never be able to fall for
Love and Consequences the way so many so-called book reviewers did.
First off, it would never occur to me to talk about a book these days
without talking to the author. There are many good reasons for that. One reason is purely selfish at bottom: I'm a writer myself, and the more data I get on how other writers practice their calling, the better knowledge base I have for mine (most people review books for purely this precise reason, but so many end up getting caught up in the publicity part---many, in short, end up not thinking for themselves).
But mostly, I want to talk to the author because these days the author can tell me things about the book
that nobody else is in a position to.
The publicist...that's not dependable information, and typically it comes from someone who is merely doing a job and eyeballing a budget that governs her priorities even as she's emailing you.
The publisher: with the twin poxes of corporate ownership and closely-held ownership, they're too tied to the financial outcome to be very forthcoming about anything (they are now even far more tied to this outcome than the author is).
No, these days, with marketing driving everything, the only person in the chain who has reliable information on what's in a book is the author herself.
It shouldn't be a matter of scope. I happen to know, for instance, that
Heather King's advance for
Redeemed, a book from a very comparable genre, was larger than the advance for
Love and Consequences. But I've sat down with Heather not once but twice, and will likely do so again, even before writing a single word.
She even indulged me for a cell photo. I have, from those discussions, 100% confidence in every anecdote in her book, and I have the names of a host of people in pocket to follow up with should I doubt anything. Would it have been so impossible for a book reviewer to talk to "Margaret B. Jones"?
LA reviewers (and there are a few who read this little blog for ideas), try this fun experiment the next time a publicist hounds you: ask her who
Richard Eder was.
If she can't answer, why are you hinging your own review on what this person of all people is saying? You owe it to yourself to talk to the author directly, don't you think?
The truth is that book reviewers themselves are the ones mostly acting as publicists these days. They're anxious to jump on a bandwagon to get their own names attached to something; they're so anxious, in fact, that their reviews often belie common sense. To see
Michiko Kakutani, a mathematician's daughter, btw, swallowing a book that belies all statistical probability the way
Love and Consequences does is really not surprising: to Ms. Kakutani, books are something publishers publish, more than they are something writers write. But the NYT has stuck with her through the years anyway.
Reviewers: she may have a Pulitzer, and she may be feared a bit, but she's not the model, she's the problem. Don't do what she does. Times have changed; times are dark. Now more than ever, question the author, question the press. Use your heads.